Google kicks Yahoo out of business


Google officially kicks Yahoo out of business.  It had unanimously defeated Yahoo in the search engine competition.  Verizon had now acquired the pioneering internet company for just US$5 Billion.  This amount is in fact way below it's biggest value in $125 billion in the year 2000.  Do you also know that Google could have been owned by Yahoo?


Yahoo lost opportunities

Flashback to 1998, Larry Page and Sergei Brin, young technology students wanted to sell their new technology to AltaVista, the owner of Yahoo for just $1 million.  They wanted to sell it so that they can resume their studies at Stanford.

AltaVista executives fearful of letting users sent away from their platform turned down the offer.  This company later on became what is known as Google.  Page and Brin, patented the PageRank system and became the core of Google (Alphabet Inc.).

In 2002, Yahoo made an offer to acquire Google for $3 Billion.  They could have acquired the company once more for an additional $2 Billion but they refused to add more.

As Google rises, Yahoo began to experience financial woes.  Microsoft sees the opportunity and offers $33.6 billion to acquire the company so that they can build a competitor to Google.  Yahoo refuses the offer and hopes to bounce back.

Yahoo began to experience less significance


The years that follow would be a desperate time to catch up.  In 2012, the company acquires Marissa Mayer from Google and became their CEO.  Mayer launched an aggressive marketing stance and move to bring back the company including the acquisition of Tumblr.

However, after so much effort in July 2016, Yahoo waved the white flag and decided to sign an acquisition deal with Verizon.  Verizon acquires the core business of Yahoo for a mere $4.83 billion in cash.  This acquisition includes Yahoo's advertising, content, search and mobile activities.

“Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers,” Verizon Chairman and CEO Lowell McAdam said in the release. “The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”

Yahoo had ended its 22 years of independence and quest for significance with a new hope to emerge together with AOL.

I wonder what will happen to Yahoo Mail, which for me had turned into one of the most annoying e-mail hosts ever.

For more information on the Verizon acquisition of Yahoo click here.



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