Breaking News

Fake Follower Company Discovered (Fake Followers Mass Production)

Most of those who are using Twitter are envious about celebrities and politicians having millions and millions of followers.  What if we told you that it is possible that some of those followers are bought and are actually fake?  Yes, there is a Twitter Follower Company whose business involves selling millions of fake followers.

The Follower Company

Some adverttised pricing of social media followers

Buying a follower on Facebook and Twitter existed years and years ago.  Most of those in social media influence and digital marketing knows this.  At one time someone even suggested that I do this but knowing its real effects, I declined.

On January 27, 2018, the New York Times released a special report entitled, "THE FOLLOWER COMPANY."  The special report summarizes that.

Celebrities, athletes, pundits and politicians have millions of fake followers. - The New York Times
The article then named an American company called DEVUMI.  This company collected millions of dollars by using social media.  Their business is selling Twitter followers and retweets to celebrities, businesses and anyone who wants to appear popular on Twitter.

Devumi is said to have an estimated stock of 3.5 million automated accounts at the very least.  It is said that each of these accounts sold many times and provided more than 200 million Twitter followers.

Questionable Followers and Online Influencers

The Times reviewed business and court records showing that Devumi has more than 200,000 customers, including reality television stars, professional athletes, comedians, TED speakers, pastors and models. In most cases, the records show, they purchased their own followers. In others, their employees, agents, public relations companies, family members or friends did the buying. For just pennies each — sometimes even less — Devumi offers Twitter followers, views on YouTube, plays on SoundCloud, the music-hosting site, and endorsements on LinkedIn, the professional-networking site.

This whole issue now puts into question if online influencers are even reliable.  How many among the most popular celebrities have real followers and are the tweets and retweets even real?  Followers and subscribers is one of the measures of being popular and an influencer online.  Now that the whole scheme of fake followers is revealed it puts a lot of things into question.

However, Twitter is not the only case because Facebook also admits this.  According to a Facebook disclosure to investors, there is a rising trend of fake accounts.  An estimated of 60 Million automated accounts are revealed by the social media platform.

Worldwide Social Media Problem

Devumi’s products serve politicians and governments overseas, too. An editor at China’s state-run news agency, Xinhua, paid Devumi for hundreds of thousands of followers and retweets on Twitter, which the country’s government has banned but sees as a forum for issuing propaganda abroad. An adviser to Ecuador’s president, Lenín Moreno, bought tens of thousands of followers and retweets for Mr. Moreno’s campaign accounts during last year’s elections.

With fake news being a problem already this will be an addition to it.  Most people nowadays are glued to social media and some of them forms decision based on what they see.  Just imagine if just about 2 million of those fakes Facebook accounts would say something bad about a company, what do you think would happen?

Can followers, subscribers and likes be even reliable after this revelation.  Some people are now suggesting to stop showing followers count in social media in order to make this irrelevant.  As a way this is possible since there are statistics which people can show to their clients and use as a tool to gauge their populatiry.  Would ordinary people however believe that someone is influential with a complicated stats?

A Disruption will Occur in Social Media

This is a very devastating news and action must be taken to resolve this issue.  We might just expect a big disruption in social media and a possible stricted follow rules.  Follow for Follow and Sub for Sub is also popular but what if these also involves fake accounts and bots.

What do you think of this very big revelation of fake followers and accounts?  Share your views by posting a comment in this article.

Source and Reference:  The New York Times

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