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Introducing YouTube Music and YouTube Premium

Google had just announced a direct competitor for Spotify - YouTube Music.  The new streaming service will be available either for free with ads or for $9.99 per month.  It also announces YouTube Premium for original video content, costing $11.99 per month.

YouTube Music vs Spotify

This new Google YouTube Music might be the biggest competitor to Spotify and might be even better.  It comes with “a reimagined mobile app” and a new desktop player, both of them designed specifically for music.

What might make it better than Spotify is that Google aims to combine all the official versions of songs with access to “thousands” of related playlists, remixes, covers, live versions, and of course, music videos. Google’s AI mastery is also being integrated into YouTube Music, with the promise that the app will discover songs either by lyrics or just a general description like “that hipster song with the whistling.”

It also increases the bar with personalization giving you the music you want depending on your activity of lifestyle.

Music discovery is literally front and center in the new YouTube Music, with the app’s home screen dynamically recommending new listening based on your history, location, and activity. Air travellers might get Brian Eno’s Music for Airports, for example, while gym rats would get something a little more dynamic to keep their pump going. Google is emphasizing its diversity of playlists, too, which will also be used to suggest and surface new music for the user.

Bonus:  If you already have a Google Play Music subscription, you get YouTube Music as part of that membership.

YouTube Premium

If you want more then this is for you.  Priced at $11.99, YouTube Premium gives you YouTube Music plus access to the YouTube Originals library of video content. Google is also promising to make its collection of original series and movies bigger.

As part of YouTube Premium, you’ll be free of ads, able to play videos in the background or download them for offline playback.

New YouTube Red

Google is rebranding YouTube Red as YouTube Premium and this comes by not asking existing members to pay more.

In countries where Red is already available, you can secure the $9.99 price by signing up now, before YouTube Premium has rolled out. That includes the United States, Australia, New Zealand, Mexico, and South Korea, all of which are getting YouTube Premium “soon.” With the new service’s rollout, the following new countries will be added: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. Google indicates that additional expansion will come later this year and beyond.

Availability in the Philippines

Sadly, YouTube Music and YouTube Premium will roll out in countries with existing YouTube Red market.  Since the Philippines is not part of that you can all still use Spotify.

YouTube Music rolls out beginning May 22.

Source:  The Verge

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